As a female SEO specialist, I’ve been told I should get back “to the kitchen” and even called some nasty names just for being a woman expressing intelligence in this field, which my male peers found threatening. So you do have to have a bit of thick skin to sustain all the pressure. That being said, the number of men that have treated me that way is a small minority. The majority don’t treat me any differently than their male colleagues, and I appreciate that a lot. 

Jennifer Penaluna

Background: Journalism

Years in SEO: 3 

Fun fact: Lookout for a blonde with a dachshund in one of Barnsley’s dog-friendly drinking establishments.