My career path wasn’t straightforward. As a working mother I was trying to simultaneously enrich my children’s lives, somehow keep my marriage going and stay involved in the industry. I took opportunities for less money so I could use that time to better my skills and therefore boost my confidence. 

Women’s experience in SEO often differs from male peers due to the lack of confidence and time. My advice to women who start paving their way in SEO is to remember that the only limitation in this world is the one we create in our own heads. Write down your dreams, your goals, your fears, your plan, and take every opportunity to develop your own path.