SEO is simply the ongoing learning, I know that I won’t come to an end of learning new things

This is my 24^th year of navigating the SEO world, and I absolutely love it! I’ve worked with 100’s of brilliant individuals, I’ve made huge mistakes and I’ve made massive improvements in traffic and rankings for clients. It’s exciting to find the next big thing, to be a part of an industry that is always evolving and so welcoming to newcomers. I try to continually get smarter so I can mentor younger SEOs in my current company where we are building SEO automation tools.