Here are 13 women – bright representatives of the SEO industry – to share their career path and the difficulties and inspirations they found along the way.

What we didn’t expect was that the stories shared would be so personal, honest and inspiring. They all prove that no matter what background you have under your belt (economics, journalism, politics, marketing, veterinary, engineering, hair-dressing, blogging, etc.) there’s always a chance to make a dramatic career turn and become one of the best in your field.

So, if you’re just starting to pave your way in SEO and fighting with self-doubts, read these 13 empowering stories, learn what there is to love about SEO and get the motivation to carry on.