12 promotional strategies to increase your sales – Local Advertising Journal
You can give the free samples in your own physical store when a person makes a purchase – this way the client will feel special and will buy from you again – or distribute samples at home in the mailboxes of the houses.
If you have an online store, send a sample with each order or allow people to request a sample without buying.
In the event that you sell digital services or products (eBooks, mp3 music, consulting services), give them free access to that service for a couple of days or send them a part of that service for free (for example, a couple of chapters of your free eBook).
If you have an online store, or have created a website for your physical business, it is a good idea to create a newsletter or newsletter to keep your buyers and future clients informed of your news or promotions.