Consider the following example:

What stands out? Caps lock text? Numbers? The use of an emoji? Personalization? Humor? White space?

To catch someone’s attention as they scroll through their unread messages, it’s important to consider how your subject line appears next to others visually.

While your subject line text should reflect the contents of your message and match your organization’s tone and style, it’s important to use this space as creatively as possible. Test small tweaks with your audience to see if anything helps grab their attention.

3. Your preview text is auto-populated.

How to Break It: Use that hot preview text real estate.