Here’s an example of how Chubbies gets creative with the friendly from:

Chubbies also makes sure their fun “friendly” from names go with their subject lines and preview text.

This synchronization allows them to use every space available to them in your inbox to grab your attention and make a lasting impression. Again, before testing strategies like this yourself, consult with a law professional about the CAN-SPAM act to ensure you’re not in violation.

2. You treat your subject line too literally.

How to Break It: Write copy that visually stands out.

Consumers are inundated with emails all day long, which means your subject line is the one factor that will get someone to open your message.