But before you go crazy, always ensure your email activities do not violate the CAN-SPAM act. Your froms should not be false or misleading. However, there are ways your organization can make adjustments that delight your recipients.

Chubbies, a men’s fashion company with over 1.5 million Facebook followers, is well-known for getting creative with their from names. While their approach is very specific to their organization’s tone, style, and audience, you can look to them for inspiration.

One study found that while Chubbies’ messages had slightly lower inbox placement rates, their “fun and unusual friendly forms” saw higher read rates and lower “delete without reading” rates.