In this post, we’ll explore a number of commonly overlooked email habits you should start breaking and experimenting with to find the best strategy for your company.

11 Email Marketing Habits It Pays to Break

1. You always use the same sender name.

How to Break It: Get friendly with your “from” name.

While it’s helpful to set certain expectations with your email recipients, don’t limit yourself to only sending messages from your company name, or from one team member. Experimenting with “friendly froms” can increase open rates. For example, instead of simply sending an email from the name of your company, you might provide an employee’s name, such as “Tim at Awesome.com”