Be sure to send test emails and see how your email comes across on mobile. Is the text big enough? Are the pictures the right size?

These are important elements that impact engagement rates on your emails.

For example, below is an email on a mobile phone from YouTubeTV about the 2018 Olympics.

As you can see, the text is large enough that you can read it, and the images are displaying correctly.

While best practices emerge for a reason, if you’re not regularly experimenting in this competitive communications landscape, your efforts will soon appear stale and your growth, stagnant. Build time into your team’s workflows to reassess your current best practices regularly to allow for ample creativity.