In this example alone, there are nine opportunities to share the email with a friend or colleague. Which leads us to our next habit:

7. You’re focused on content.

How to Break It: Consider how design feeds growth.

If content is King, design is Queen.

Your content could be strong and interesting, but if your design doesn’t include the ability to easily share your message, you’re holding your content back. According to Bernadette Jiwa, author of Marketing: A Love Story, “Growth hacking is really the practice of creating and leveraging word-of-mouth with intention.”

She continues, “Growth hackers optimize their business to acquire new customers by first delighting one customer and then making it easy for that customer to share the store with friends.”