The good news is that if they learn about SEO now, they can make leaps in the right direction that will help them against their competitors.”

All Survey Respondents Failed a Basic SEO Quiz

To further illustrate the SEO knowledge gap, Fractl gave survey respondents an 8-question quiz on SEO. On average, business owners got a 48.7% (F) on the quiz, while non-business owners got a 38.7% (F-).

The quiz asked participants the following multiple-choice questions:

The following true/false questions were also asked:

What Does This Mean?

Over 70% of business owners say SEO is either “moderately” or “very” important to to the health of their business. So this is not a matter of businesses not caring about SEO or realizing how it can affect their business.