A new study shows a significant knowledge gap when it comes to understanding SEO basics, such as what SEO is or how Google ranks pages.

Fractl surveyed over 900 Americans not the topic, of which 394 were business owners.

Business owners appear to have a marginally better understanding of SEO compared to non-business owners, but results of the survey show there’s plenty of room for both groups to learn more.

According to the survey:

“Not only does that mean they might not be implementing the most effective content strategies and optimizing their websites appropriately, but they’re also likely missing out on low-hanging fruit, like improving site speed and considering site structure.