So, start creating and/or including engaging images and videos in your tweets.

6 – Use hashtags

Use hashtags in every tweet you post. Hashtags basically help to expand your post’s reach on Twitter.

According to a study by Buffer, tweets with one or two hashtags receive twice as much engagement.

So, create memorable and relevant hashtags that are unique for your business.

Apart from this, you should also research commonly used hashtags in your industry and include them in your tweets on a regular basis.

7 – Use keyword targeting in your Twitter ads

If you’re planning to advertise on Twitter, you must take advantage of Twitter’s Keyword Targeting component, which helps to find different words to engage with your target audience by including them in your post content.