So, study your buyer persona carefully before creating a content strategy for Twitter marketing.

5 – Use images and video more often

This Twitter marketing tip might fall under the common-sense category, but I’ll still explain for the sake of its importance.

You must start using images and videos in your tweets more often.

Multiple research and studies have already proven that tweets with images outperform simple text-only tweets.

Tweets with videos, on the other hand, can get six times more engagement than simple text-only tweets.

And the reason is obvious too.

For instance, images and videos add an intuitive and engaging element to your tweets, which help to catch the attention of users and target audience while they’re scrolling through their feeds.