And, while doing so, you should also check their basic engagement metrics such as likes, retweets, and comments to identify which type of posts are working for them.

This will help you get a better idea of your competitors’ marketing efforts and identify what is working and what is not.

4 – Focus on followers’ needs and interests

If you want to increase your followers, boost conversions, and improve brand awareness, then you’ve to make sure that your content is resonating with your target audience.

Remember, you can only achieve these Twitter marketing goals if you meet your target audience’s needs and interests.