What is a Twitter marketing strategy?

A Twitter marketing strategy is basically a Twitter content marketing plan that is centred around creating, publishing, distributing, and marketing your branded content for your business’s followers, potential customers, and buyer personas.

The main goals of a Twitter marketing strategy are to attract potential followers and customers, increase conversions, and boost brand recognition. Now when it comes to creating a Twitter marketing strategy, the majority of small businesses don’t know how to get started.

But in reality, creating a Twitter marketing strategy is fairly simple.