So, make sure to broadcast all media mentions and tag the platform along with the URL of the original source.

This will not only boost your follower count and expand brand awareness, but it will also increase the chances of getting featured again in the future.

10 – Check your direct messages often

Similar to every other social media networking platform, Twitter also provides a feature to send private messages to other Twitter users.

All you need to do is locate ‘direct message’ and open to see if you’ve received any messages.

Make sure to respond to each and every direct message on Twitter to make your business Twitter profile a little more human.

And while you’re at it, you should also follow the practice of checking your inbox on a daily basis.