Unlike more traditional forms of media, where printing or publishing in large publications is a costly process, advertising with a digital marketing agency online can be very affordable. The internet is quite literally a level playing field serving to dish up what the majority of users find useful. If your content is quality, then it can even compete with large scale websites. It is for such reasons that content is always preferable. It gives Google more information from your website to crawl and index. Many businesses implement such a principle through the use of a blog. Whenever your posts become widely circulated and read, your start to become an authority figure.