These interactions, however, aren’t actually traffic sources. As a result, the reported value of Google Ads traffic decreases.

What About Google Ads Attribution?

Yes, you can change the attribution model in Google Ads conversion settings to, for example, linear, position-based or data-driven model.

But Google Ads still won’t consider conversion paths other than those attributed to Google Ads by Google Analytics in the last non-direct click model.

Google Ads simply doesn’t see that these clicks were on paths to the imported conversions.

Altering the attribution model in Google Ads won’t change it.