In this post, we’ll look at what toxic backlinks are, how they hurt your SEO efforts, and how you can get rid of them to protect your rankings.

Backlinks – The Good, The Bad, and the Ugly

While each backlink may theoretically be a vote of confidence in your site, links from trustworthy sites with high-authority are the best. They tell search engines that a trusted authority vouches for your content. Even a no-follow link from a strong site can give your rank a boost.

On the other end of the spectrum, links from side with low authority, or ‘spammy’ sites, may not help your rank.

Toxic backlinks may not only harm your rank, but could also lead to penalties from search engines.