For example:

Content strategy will help you answer these questions because as you work on your strategy, you come up with metrics to determine content success.

Some of these include bounce rate, time on page, and scroll depth.

Why Content Strategy Matters

Content marketing is good, but without content strategy, it’s like going on a trip without a set destination.

Without the right strategy in place, you’ll waste valuable time and energy writing content that’ll only earn you mediocre ROI.

On the other hand, when you use content strategy as the foundation and blueprint of your content marketing efforts, you’ll see amazing results.