4. Content Strategy Is About Deciding Who Will Create Your Content

If your company is small, you might have to write all your content yourself at first.

However, it doesn’t have to be like this forever.

As you grow, you can set a budget for high-quality content.

You can hire expert writers to keep your content flowing steadily.

You can hire a content manager to help you with your content calendar.

A content strategist is also an excellent addition to your team.

5. Content Strategy Is Setting Metrics to Measure Content Marketing Success

As you pursue your content marketing goals, it’s important to be aware of how well each piece of content you publish is doing.