Here are a few tips for implementing your content strategy to speak to your audience.

3. Content Strategy Is About Deciding What Kind of Content You’ll Publish

There’s a ton of different kinds of content you can publish online.

There are blogs, infographics, ebooks, podcasts, and social media messages.

What’s more, you can publish long or short content.

You can publish content on your website, on social media, or as a guest blogger on another influencer’s site.

Content strategy is taking a deep look into your brand’s needs and goals.

It’s finding out exactly what kind of content you need, where you should promote it, and setting a schedule to create and publish it.