See how content strategy works?

With the right strategy in place, you’ll never again create a random piece of content that doesn’t get you closer to your content marketing goals.

2. Content Strategy Determines Who You’re Reaching with Your Content Marketing

Part of content strategy is finding out exactly who your audience is.

Imagine writing a letter to no one in particular.

No matter how beautiful the words you use are, your letter will lack real feeling and substance.

On the other hand, writing to someone you know deeply will make your words and paragraphs come alive.

Also, because you know who this person is, you know what he wants or needs to hear.