Think of it as a map. If content marketing is the journey toward brand success, content strategy is the blueprint that directs it.

So, how does content strategy work?

1. Content Strategy Answers the Question ‘Why’ You’re Publishing Content

Every piece of content you publish should be centered around a goal. And content strategy helps you determine exactly what your goal is.

For instance, you write a lead magnet to grow the size of your email list. You compose emails to gain clicks to your website. You write blog posts to establish authority in your industry.

All these pieces of content are created at the right time, set before the right audience, and then measured for success.