Taken by itself, the content doesn’t promote any service.

It’s simply a thoughtful, value-rich guide for people struggling with saying sorry.

This is an example of powerful content marketing.

Since the blog belongs to Tony Robbins’ website, it builds trust in readers and brings them closer to hiring Tony Robbins as their life or business coach.

Here are other resources you can find on the website:

As a whole, content marketing is organic marketing.

It involves giving value to people so they recognize your brand as a trustworthy solution to their needs and desires.

What Is Content Strategy?

Content strategy, on the other hand, is the foundation on which successful content marketing is built.