Content marketing alone isn’t enough to build a powerful brand and real ROI.

You also need content strategy.

How Are Content Marketing & Content Strategy Different?

Content marketing and content strategy complement each other perfectly.

But they’re not the same thing.

Here’s what makes them different.

What Is Content Marketing?

Content marketing is simply the creation, publishing, and distribution of great content.

It works because it doesn’t directly sell a product or service.

For instance, look at this post from The Tony Robbins Blog:

As the title suggests, this blog is about strengthening relationships through learning how to apologize.