At this level, you may be pondering, “Okay, I get how the auction system works. But how do I figure out how much I should actually spend in order to see a return on my investment?”

My recommendation is to work backwards out of your income to decide what your most bid ought to be.

Use this equation: Lifetime Worth (LTV) x Common Lead-to-Buyer Price x Common Conversion Price.

Your LTV is how a lot a buyer is price to you over the course of their relationship with your corporation. The typical lead-to-customer fee is the speed at which your leads develop into paying clients. And your conversion fee is the speed at which new contacts convert in your content material presents by filling out a type.