Similar to in an public sale, the best bidder wins. As an example you bid $10 for a click on in your advert, and the following highest bidder solely pays $5 for a click on.

Every advert community will solely make you pay the bottom quantity attainable to win the bid. On this instance, you may be prepared to pay $10, however in actuality, you will solely have to pay $5.01 to win the bid. Successful this “auction,” in addition to the general high quality of your advertisements, will decide how your advertisements are displayed on the completely different advert networks.

Here is one other instance of how the advert public sale works from WordStream.