How are you going to decide what your advert spend ought to be to get essentially the most return in your funding? To start out answering that query, we’ll want to perceive the bidding system utilized by the advert networks.

A bid is the utmost sum of money you are prepared to pay for a desired motion in your advert. If it appears like an public sale, that is as a result of it’s an public sale. Advert networks have a restricted quantity of advert house, and to decide whether or not or not your advertisements are proven to your audience, they run an public sale to see how a lot every advertiser is prepared to pay for advert house.