Non-brand key phrases are all different related key phrases that do not embrace a model’s title or variations of a model’s title. A few of HubSpot’s non-brand key phrases embrace inbound advertising and marketing, gross sales software program, and buyer relationship administration.

Whereas these key phrases are usually not a part of HubSpot’s model title, they’re related phrases that permit HubSpot to attain audiences that may be in finally making a purchase order.

Model and non-brand key phrases play a task in your digital promoting technique. Model key phrases enable you to shield your model out of your competitor’s advertisements.