When a Google person varieties a question into the search area, Google returns a spread of outcomes that match the searcher’s intent. Key phrases align with what a searcher needs and can fulfill their question. You choose key phrases based mostly on which queries you need to show your advert alongside.

Key phrase analysis is simply as necessary for paid advertisements as it’s for natural search. That is as a result of Google matches your advert with search queries based mostly on the key phrases you chose. Every advert group you create inside your marketing campaign will goal a small set of key phrases and Google will show your advert based mostly on these choices.