Have you ever ever double-tapped on a picture on Instagram, reacted to a video on Fb, or clicked a search outcome in Google, solely to notice afterwards that it was really an advert?

Possibly you by no means realized it was an advert in any respect — you simply thought it was a cute image of a canine (responsible!).

Greater than ever, advertisements might be contextual, related, focused, and useful in methods they by no means might earlier than. In brief, advertisements at the moment are content material.

However the internet marketing panorama is altering.

New platforms, advert varieties, and focusing on capabilities are popping up on a regular basis.