For this instance, select Price per End result and depart the important thing metric as Price per End result to check your marketing campaign goal of Conversions optimizing for Buy.

After you’ve determined how Facebook will choose a successful marketing campaign, examine that the Estimated Test Energy is above 80%. A excessive check energy helps guarantee your A/B check can be efficient and lead to conclusive outcomes.

In case your estimated check energy is decrease than 80%, improve your finances and/or the size of your check.

Once you’re completed organising your A/B check, click on the Evaluate Test Particulars button and double-check all your A/B check particulars. If every thing seems to be good, click on Create Test to launch your first experiment.