Use one piece of inventive in a single marketing campaign and a distinct piece of inventive within the different marketing campaign. Within the instance under, the primary inventive is a picture of a tequila-themed water bottle on the seaside throughout sundown, and the second inventive is a video of various alcohol-themed water bottles. Discover how the advert copy is precisely the identical for every marketing campaign.

After you’ve created two campaigns with one distinction to check, you’re prepared to begin your A/B check. Go to the Experiments section of Enterprise Supervisor and click on the Get Began button underneath A/B Test.