First, resolve if you would like to check copy, inventive, audiences, or marketing campaign goals. Make sure that every marketing campaign has the identical finances and can run for a similar period of time.

Professional Tip: Begin by testing larger variations akin to which sort of inventive performs higher (in contrast to one thing small like a distinct shade of somebody’s shirt in a picture). From there, you possibly can iterate and slender your checks as time goes on.

Create two or extra campaigns which are similar, aside from the one essential distinction you’re testing. As an instance, suppose you’re testing two totally different items of inventive. You create two campaigns with the Conversions goal optimizing for Buy. Every marketing campaign will goal the identical 1% lookalike viewers of purchasers and have a finances of $50 per day.