You’ll most definitely need to create new Facebook campaigns to run your experiments so you possibly can iterate primarily based on the outcomes you see. You don’t need to waste effort and time on advertisements which are previous their peak efficiency.

To scale back any likelihood that checks and knowledge overlap, it’s best to solely run one experiment at a time. Begin by fascinated by what you need to check. What enterprise aim would you like to obtain together with your Facebook campaigns? Create a speculation that you could check with one of many experiment sorts.

When you’ve created your campaigns, navigate to the Experiments tool. You could find the Experiments tab within the latest model of Business Manager situated underneath the Analyze and Report part of the menu bar.