Advertisers can select from three totally different experiments to run:

Earlier than Operating Experiments

There are some things to consider earlier than organising your first experiment.

As with every check, you’ll need to run your experiment underneath as shut to regular situations as potential. Decide a time of 12 months that’s as regular and shut to the norm as potential. Keep away from working checks on days akin to Black Friday or different holidays and occasions the place competitors may spike and components might improve drastically, hurting the accuracy of your check outcomes.