Discover that within the left sidebar, you possibly can choose which conversion occasion metrics will show on your holdout check.

Holdout checks enable you to decide how a lot your promoting compels folks to take motion in contrast to the holdout group.

#3: Set Up a Model Survey With Facebook Experiments

A model survey allows you to measure the model carry out of your Facebook campaigns. This check is designed for bigger advert accounts which have spent $10,000 or extra previously 90 days. Use model surveys to decide in case your advertisements have elevated your focused viewers’s model consciousness and recall.