It also may help you attract high-demand speakers who don’t have the time to commit to an in-person conference, but are happy to share industry takeaways via a quick video call or pre-recorded presentation.

Additionally, a virtual conference enables you to create a product — recordings from your conference — that you can continue to share and use as a lead generation tool for months and years after the initial live launch.

And, finally, there’s the obvious: sometimes unforeseen circumstances can make in-person conferences in certain locations simply impossible.

Now that we’ve explored a few benefits, let’s dive into tools that can help you create your own virtual conference.