5. HubSpot User Groups (HUGs)

Meghann Keogh, a HubSpot Marketing Manager in charge of HubSpot User Groups and Events, has experienced circumstances in which she found it necessary to cancel in-person events and create virtual ones, instead. Keogh told me she’s hosted virtual HUGs events for San Fransisco, NYC, Berlin, London, Helsinki, Paris, Bogota & Mexico City.

Additionally, she’s created virtual fireside chats, including an upcoming one with CEO & Co-Founder Brian Halligan & Christian Kinnear, VP of Sales & Managing Director EMEA.

When asked how to run a successful virtual event, Keogh told me — “Whether in-person or virtually, people are hungry to connect. The feedback we have received so far has been extremely positive. It’s not just cities that are connecting, it’s countries.”