I spoke with Arden Brust, a Manager on HubSpot’s Partner Marketing team, to learn about some challenges you might experience when planning a virtual experience of your own.

Brust told me: “When planning a virtual event, it’s critical you remain flexible and open-minded. With a virtual event, you run the risk of technology issues, as well as scheduling issues you might not have considered if you had everyone in-person (including timezone issues). To combat this, continue to iterate with your team and plan on pivoting — don’t get too attached to plan A that you don’t consider how plan B might work out better.”