4. Make use of an email marketing strategy.

An email marketing strategy can be a vehicle for promoting exciting things about your brand to segmented audiences that have shown an interest in your brand. Email marketing shares (and gets the word out about) content your audience will see as valuable, such as exclusive offers, discount codes, and pre-sales for new products.

Similarly, on the lead-building side, email marketing can invite potential subscribers to exchange their information on a form to obtain valuable content, like an ebook for free. Then, you can nurture those leads by sending delightful content that helps your audience achieve their goals.