By knowing this information, ideally you’re able to correctly identify how each social network can help you achieve one subset of your overall marketing goals and reach your intended audience(s) on whichever platforms they prefer.

To organize your business goals, identify how you want social media to accomplish promoting your business and build a strategy to help.

Contents of a social media strategy should include unique content, a schedule, data collection, and determining which platforms you’ll focus on.

Once you find your audience on social media and cater to their interests with your content, you can engage with them on a personal level and begin to build your community. If you’re confused about how to do that, visit our crash course on social media marketing.