Social media marketing is important to include in promotion efforts because it’s how you can interact with your audience. Additionally, you can boost brand awareness, monitor competitor strategy and identify what works for them, and generate leads. If you don’t have a social media account, it’s a good idea to make one as soon as possible.

You might’ve already made some social media accounts, but are unsure of how to use them to promote your business. Keep in mind that different platforms are best for different business goals.

For example, Twitter’s audience is primarily millennials, impacts both B2B and B2C industries, and is best for customer service. Alternatively, LinkedIn has an older audience (working professionals), impacts the B2B industry, and is best for fostering professional relationships and developing business goals.