Strategies to promote your business are in reach, and with proper planning and execution, you can expand your reach to larger audiences. Not every business needs a Shaq in order to thrive — just patience, knowledge about your business and audience, and consistency.

Remember that not every success story is an overnight one. Your business grows over time, and so will your audience if you’re approaching them in the right way. I can’t wait for your business to be the one I fall in love with next.