Developing a robust SEO strategy is key to making sure your business is being found by the right audiences. For instance, if your business develops sales software, you want to be on the search engine results page (SERP) for those searching “sales software”.

SEO isn’t a quick fix to promote your business. It does take time to target keywords, create CTAs, and aim for featured snippets. Even so, optimizing content has a huge payoff. Plus, it’s 2020 — there’s SEO software tools to help you begin the process.

If you’re short on time but want a larger overview of SEO, (and how HubSpot learned to master it), check out these 13 critical SEO tips.