And for those who don’t have stage fright, hosting a webinar about an industry topic or speaking at a local university about your career boosts your credibility and generates leads. (Remember LinkedIn — networking on the platform can help you find industry professionals and university contacts).

6. Optimize your content to get found.

Search engine optimization (SEO), in a nutshell, helps your business’s content get found on Google. Optimizing your website for search can bring it out of a traffic plateau and generate leads.

A great thing about SEO is that there are things you can do right now to improve it. For instance, one tactic you can do to improve SEO is adding alt text to images. Alt-text is a short description that tells Google what’s going on in the image.