There are a myriad of ways you can go about engaging with audiences. If you’ve been answering comments, asking questions that invite participation, and re-posting user-generated content on social media, you’re already off to a great start. These tactics can get you into the groove of communicating with audiences in a way that resonates with them.

You can also encourage email subscribers to leave a net promoter score of your business so you can spot ways to improve upon the customer experience, and ultimately lead to satisfied customers recommending your service to a friend.

In a similar fashion, try engaging with your industry to promote your business. Writing a guest post for a competitor’s blog and plugging your business is a great way to grow your audience.